Project Kilamanjaro (Snacks)
watchLAB
welcomes you to the
pre-qualifying
online survey for Project Kilamanjaro (Snacks)!
Topic:
Snacks
Genders:
All
Ages:
14 - 40
Sessions Available:
February 7th through February 9th
Type of study:
Focus Group
Length:
90 minutes
Location:
Seeking participants Nationwide
Incentive:
$125
(
Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)
Before you get started -- some stuff you should know:
After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you
to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potential high volume of responses, we may only be able to respond to those who appear to be a possible match.
The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with
watchLAB
will never be given to any clients or third parties without your explicit permission as part of a paid market research study.
Ready to start the survey?
Contact & Basic Info
First Name
Last Name
Mobile Phone
Email
Gender
Please select...
Female
Male
Trans female/Trans woman
Trans male/Trans man
Non-binary/Genderqueer/Gender non-conforming
Prefer to self describe
City
State
2 characters left.
Zip Code
5 characters left.
Metro Area
Please select...
Atlanta-Sandy Springs-Roswell, GA
Austin-Round Rock, TX
Boston-Cambridge-Newton, MA-NH
Charlotte-Concord-Gastonia, NC-SC
Chicago-Naperville-Elgin, IL-IN-WI
Cincinnati, OH-KY-IN
Dallas-Fort Worth-Arlington, TX
Denver-Aurora-Lakewood, CO
Detroit-Warren-Dearborn, MI
Houston-The Woodlands-Sugar Land, TX
Los Angeles-Long Beach-Anaheim, CA
Miami-Fort Lauderdale-West Palm Beach, FL
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Nashville-Davidson–Murfreesboro–Franklin, TN
New York-Newark-Jersey City, NY-NJ-PA
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Portland-Vancouver-Hillsboro, OR-WA
Sacramento–Roseville–Arden-Arcade, CA
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco–Oakland–Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
Seattle-Tacoma-Bellevue, WA
St. Louis, MO-IL
OTHER
Age
Birthdate (mm/dd/yyyy)
Ethnicity
Please select...
Caucasian or White
Hispanic / Latina/ Latino/ Latinx or South or Central American
African American, African, or Black
American Indian or Alaska Native
Asian
Middle Eastern or North African
Native Hawaiian or Other Pacific Islander
Other race, ethnicity, or origin
I identify with more than one of the above
Highest level of education attained
Please select...
Some high school, no diploma
High school graduate or GED
Some college coursework, no degree
Trade / vocational school degree
Associate degree
Bachelor’s degree
Master’s degree
Post-graduate degree
Employment Status
Please select...
Part-time student
Full-time student
Working part-time
Working full-time
Self-employed
Homemaker
Not working, but seeking employment
Retired
Other
Marital Status
Please select...
Single, never married
Living with partner
Married
Divorced
Widowed
Other
What is your job title?
What organization do you work for?
What does your organization do? What industry is it in?
Household Income
Please select...
Less than $50,000
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $124,999
$125,000 or more
Project Details
Do you have the ability to access internet via a laptop/desktop?
Yes
No
Does your laptop/desktop have a webcam you would be willing to use during this remote interview session?
Yes
No
Does your laptop/desktop have a working and connected mouse that you can use during you session?
Yes
No
Do you have working speakers and a microphone or a working headset that can be used for audio for your laptop/desktop?
Yes
No
What type of internet connection do you have on your desktop/laptop computer?
Yes
No
What operating system does your laptop/desktop run on?
Windows (8.1or higher – best if Windows 10 or higher)
Mac (OS X 10.9 or higher)
Chromebook (Chrome OS)
Other
Does your laptop/desktop computer allow you to connect to remote meeting software (such as Zoom, GoToMeetings or Google Meet) and/or do you have administrator rights for your computer?
Yes
No
Would you be willing to install Zoom on your laptop/desktop for your interview? The installation is free, very quick and not complicated.
Yes
No
For this project, we are also looking to speak with teenagers between the ages of 14 and 17. Do you have children in this age range that would be interested in participating in this project?
Yes
No
If you selected yes to the question above, please have you child (aged 14 to 17 years old) fill out this form as well.
I understand and they will fill out this form
I don't think my child would actually be interested in participating so they will not be filling out this form.
And what is your child's name?
Please tell us...
What age group do you fall into?
Please select...
14 to 17
18 to 24
25 to 34
35 to 44
45+
Do you or does anyone in your family work for or have ever worked for any of the following companies or industries?
A market research company or department
Advertising, sales, marketing or public relations
Manufacturer or distributor or wholesaler of food or beverage products including supermarket retailers
A government agency associated with foods
Bread shop or bakery
Media, such as radio, TV, newspaper, website content, etc.
None of the above
Do you currently have any medical condition that restricts your use of some foods and beverage products or affects your ability to evaluate them? These conditions include, but are not limited to, cold or nasal congestion, diabetes, food allergies and sensitivities (such as dairy, eggs, fish, shellfish, tree nuts, peanuts, wheat and soy), allergies to artificial sweeteners of any kind, caffeine allergy, sulphite allergy, pregnancy/lactation, or any other medical conditions?
Please select...
Yes
No
Who in your household is responsible for purchasing groceries for the household?
Please select...
Primarily me
Me and someone else about equally
Primarily someone else
How many children under 18 are living in your household?
Please select...
1
2 to 3
4 or more
None
How old are your children?
Which of the following types of products have any of your children eaten in
the past 2 weeks
?
Ice cream
Sweet baked goods
Pasta sauce
Bread
Canned soup
None of these
You mentioned that one or more of your children have eaten Sweet Baked Goods in the
past 2 weeks
. Which of the following varieties of Sweet Baked goods have
your children
eaten?
Cinnamon Rolls
Muffins
Cupcakes
Snack Cakes
Cookies
None of these
Which of the following types of products have you
personally
eaten in
the past 2 weeks
?
Ice cream
Sweet baked goods
Pasta sauce
Bread
Canned soup
None of these
You mentioned that you have personally eaten Sweet Baked Goods in
the past 2 weeks
. Which of the following varieties of Sweet Baked goods have you
personally
eaten?
Cinnamon Rolls
Muffins
Cupcakes
Snack Cakes
Cookies
None of these
Which of the following brands you have
heard of
?
Chip’s Ahoy
Drake’s
Entenmann’s
Hostess
Keebler
Little Debbie
Marinela
Mrs. Baird’s
Mrs. Freshley’s
Nature Valley
Newtons
Nilla
Nutter Butters
Oreo
Pepperidge Farm
Sara Lee
Svenhard
Tastykake
None of the above
Of the brands you have heard of, which have you
ever tried
?
Chip’s Ahoy
Drake’s
Entenmann’s
Hostess
Keebler
Little Debbie
Marinela
Mrs. Baird’s
Mrs. Freshley’s
Nature Valley
Newtons
Nilla
Nutter Butters
Oreo
Pepperidge Farm
Sara Lee
Svenhard
Tastykake
None of the above
Of the brands you have purchased in the past 6 months, which brand do you
purchase most often
?
Please select...
Chip’s Ahoy
Drake’s
Entenmann’s
Hostess
Keebler
Little Debbie
Marinela
Mrs. Baird’s
Mrs. Freshley’s
Nature Valley
Newtons
Nilla
Nutter Butters
Oreo
Pepperidge Farm
Sara Lee
Svenhard
Tastykake
None of the above
Just a final few questions...
Please tell us how often you purchase packaged sweet baked good using the following scale.
0. Never
1. Less often than once a year
2. Once a year
3. Once every 4 to 6 months
4. Once every 2 to 3 months
5. Once a month/every 4 weeks
6. Once every 2 or 3 weeks
7. Once a week or more often
Donuts
Please select...
0
1
2
3
4
5
6
7
Cupcakes / Mini Cupcakes
Please select...
0
1
2
3
4
5
6
7
Cakes / Pies
Please select...
0
1
2
3
4
5
6
7
Pastries
Please select...
0
1
2
3
4
5
6
7
Snack Cakes / Snack Pies
Please select...
0
1
2
3
4
5
6
7
Cookies
Please select...
0
1
2
3
4
5
6
7
Using a 5 point scale, please tell us how much you agree or disagree with the following statements:
1. Completely disagree
2. Somewhat disagree
3. Neither agree nor disagree
4. Somewhat agree
5. Completely agree
Packaged sweet baked goods are a reward or treat for myself/my family
Please select...
1
2
3
4
5
I always have some kind of packaged sweet baked good on hand
Please select...
1
2
3
4
5
I choose packaged sweet baked goods that contain desirable ingredients (protein, vitamins, fiber, super foods etc.)
Please select...
1
2
3
4
5
It's hard to find healthy packaged sweet baked goods
Please select...
1
2
3
4
5
I think packaged sweet baked goods are unhealthy but I eat them anyways
Please select...
1
2
3
4
5
I am willing to pay more for packaged sweet baked goods that are high quality
Please select...
1
2
3
4
5
I am willing to pay more for my favorite brand of packaged sweet baked goods
Please select...
1
2
3
4
5
I will buy whatever packaged sweet baked good products are on sale/offer a coupon
Please select...
1
2
3
4
5
The brand of sweet baked good doesn’t matter to me, as long as it meets my needs
Please select...
1
2
3
4
5
I purchase brands my family always wants/ asks for
Please select...
1
2
3
4
5
I prefer homemade sweet baked goods to packaged sweet baked goods
Please select...
1
2
3
4
5
Packaged sweet baked goods are a great 'anytime' food
Please select...
1
2
3
4
5
Sweet baked goods are an important part of breakfast
Please select...
1
2
3
4
5
I like packaged sweet baked goods that offer a variety of flavors
Please select...
1
2
3
4
5
I like packaged sweet baked goods because I can eat them on-the-go
Please select...
1
2
3
4
5
I only eat sweet baked goods if there is a special occasion (birthday, wedding, after church, etc.)
Please select...
1
2
3
4
5
Contact Information